jogo

stories for the
culturally oriented fan

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About jogo

A different way
into the game.

Initially launched as a blog in 2020, jogo has grown and evolved into a curated hub providing slow cooked storytelling for the culturally oriented fan. Inspired by the Portuguese word for play, we approach our documentation of the game with a playful curiosity, peeling back the layers to uncover the stories that truly matter.

Sport-Club Jogo: Join our community of creatives playing 5-a-side every Monday in west London.

For business enquiries: reach out via email here

Two footballers talking beside the cage of a small-sided pitch.United Sounds cover artwork: a white hand-drawn stadium shape on black.Footballers gathered in a huddle on a sandy pitch.Sport-Club Jogo players wearing number 99 shirts beside the pitch.A hand holding a football shirt with the Shakhtar Donetsk crest.A child in a football shirt looking at freshly caught fish.A colourful halftone pattern in lime green, yellow, blue and purple.A supporter lifting his top to show chest tattoos.A supporter seated among yellow stadium seats, hands together beside a drum.
Football, people and culture, through the jogo lens.